AMI Paris - The French It label was founded in 2011 by Alexandre Mattiussi with the vision of designing casual men's basics made of high-quality materials in excellent quality with a touch of elegance and unmistakable lightness. The creative mind, who had already gained experience at Dior and Givenchy, set himself the goal of reinterpreting the French style, without excess and instead in a straightforward, fresh and clean way with a touch of irony and that certain tongue-in-cheek something. The inspiration for this comes from current streetwear, which Mattiussi likes to pair with classic silhouettes and gives it a new look with innovative color concepts. In the meantime, the designer fashion from Mattiussi with the iconic heart logo has become indispensable in the well-stocked wardrobes of fashion-conscious men and the brand is represented with many flagship stores in major cities around the world. The next step in the evolution of the fashion label was the launch of AMI Paris designer fashion for women and an AMI de Coeur unisex collection. A contemporary and more than welcome development. The combination of everyday all-rounders made of sweatshirts, jeans and sneakers is very popular with fashion-conscious women. It is an uncomplicated, slightly androgynous look, which at the same time is able to appear quite feminine. The product range of T-shirts, hoodies and knitwear with their oversize cuts looks casual and always fits perfectly, which is not least due to the high value and sustainable quality of the designer pieces produced with love. French chic at its best.